About
Weekend Mish
Weekend Mish is the fast growing multimedia platform inspiring others to embrace the outdoors, push boundaries and connect with the natural world. Co-founded by best mates Gabe Ross and Riley Meason, the brand is built on a foundation of intentional, powerful adventure, sustainability, innovation and conservation. Gabe and Riley are both uniquely authentic and informative on camera. Through engaging content across Instagram, Tiktok YouTube and more.
Gabe and Riley showcase their pacy adventures in eco-hunting, diving, fishing, biodiversity encounters and sustainability. They explore remote places across New Zealand, the pacific, USA and beyond. Their humor, raw storytelling, and resilience offer a refreshing approach to outdoor story-telling. They have credibility but are honest about learning, they have world class survival and topographical/navigation skills. The former was on display when they became winners of season one of TRACKED, the Discovery Warner Bros. survival show, where Gabe and Riley demonstrated their skills in some of New Zealand’s most rugged landscapes. But beyond their television success, The Weekend Mish is dedicated to promoting sustainable practices in the outdoors. The duo emphasize the importance of conservation through every adventure, advocating for responsible hunting, ethical harvesting, and the preservation of wild spaces.
Their goal is to inspire people to push their comfort zones, face adversity, and live adventurously, all while staying true to sustainable and conservation-focused practices. Whether they’re tackling new challenges, sharing tips for outdoor recreation, developing innovative new outdoor products or educating their audience on better ways to engage with nature, Weekend Mish is all about creating a positive impact in the outdoor space and leading the way toward a more sustainable future.
In terms of brand partnerships Weekend Mish has a reputation for over delivering on all metrics. They research and embrace their brand partnerships, take advice easily and endevour to over deliver. There is an innate gratitude and humility in these two young outdoorsmen which comes across in everything they do and say. They understand that in Weekend Mish they are living their dream.
Gabe Ross co-founder
Gabe Ross is the co-founder of Weekend Mish, a multimedia media brand redefining how young people engage with the outdoors. Through high-energy adventure storytelling, conservation-driven hunting, fishing and spearfishing. Gabe and his co-founder have built a fast growing, high energy outdoor brand with a fresh take on outdoor culture, Gabe has a mission to demonstrate that the wild is empowering for everyone—whether you’re deep in the backcountry or just starting out.
Gabe holds a degree in Marketing and Entrepreneurship from Otago University, played cricket for Otago U19s, and is a published writer for multiple outdoor publications. He’s a PADI certified diver and competitive free diver, just as comfortable underwater as he is in the mountains. Outside of adventure, he’s got a creative streak—certified to Grade 8 in Speech and Drama through the Trinity School of London, he plays guitar, piano and writes songs for fun.
In 2023, Gabe’s skills were put to the test on TRACKED, Discovery Warner Brothers' Great Southern survival show, where he and Riley Meason won the show. At the core of it all, Gabe’s ultimate goal is to create positive change in the outdoor space, using Weekend Mish to influence conservation, sustainability, and promoting people to connect with the wild. Whether it’s through storytelling, hands-on initiatives, impact products or pushing the limits in the backcountry, he’s out to make an impact that lasts. A born explorer, Gabe calls Lake Hawea in Central Otago home and it’s this extraordinary landscape which is the launchpad for the missions which fuel Weekend Mish.
Riley Meason co-founder
Riley Meason is co-founder of Weekend Mish, a multimedia brand built on adventure, sustainability, product design and development, retail and conservation, he’s all about getting people off the couch and into the wild. Through a mix of comedy, raw storytelling, and high-energy content, Riley and his co-founder Gabe showcase the highs, lows, strategies and occasional chaos of outdoor adventuring. Riley Meason is one half of the Weekend Mish duo and the 2023 winner of Discovery Warner Brothers' survival show TRACKED.
Riley has a diploma in adventure education from Otago Polytechnic and is a certified heavy machine operator. He is a PADI diver, an experienced spearfisher man and an accomplished rugby player. When he’s not on a Mish, Riley keeps the adrenaline going—water skiing, playing rugby, and in motorsport. He’s also big on cooking up wild game, turning backcountry hauls into next-level cuisine. Riley is an advocate for men's mental health. Together with Gabe they founded; ‘It’s not weak to speak’ a mental health campaign for Movember and every year he grows his mow. Whether he’s deep in the mountains or kicking back at home, the mission never really stops.
Riley is well travelled and has tackled global expeditions that test his limits, both physically and mentally, in some of the most remote and brutal landscapes on Earth. Riley is now an accomplished presenter both on screen and in person as he supports brand partners across a number of sectors.
